I think this is an amazing commitment and hopefully many more companies will team up with (RED) to fight against AIDS in Africa. About 4,400 people die every day of AIDS in Africa, a preventable, treatable disease.
My friend Nicoletta advices me of (RED) by wearing a GAP (PRODUCT)RED T-shirt. So probably next time when you go into a store, you will find RED products and you will be one of them who help fighting AIDS. "Think (RED) and give back"!
Source: http://www.joinred.com/red/